AIG Digital Claims
Client:
AIG
Agency:
WATER
Runtime:
1 min 32 sec
Who Made This?
Director Kino Jin
Storyboard Kam Soon Thang / Marina Shi
Animatic Kino Jin
Character Design Marina Shi
Design Kam Soon Thang / Marina Shi
Animation Kam Soon Thang / Marina Shi / Kino Jin / Effy Lan
Sound Design Jaxku
Produced by Kiji Lab
The film approaches insurance from a more human angle, translating technical steps into familiar situations that feel easier to follow and understand. Through a minimal visual language and a steady narrative flow, it emphasizes clarity and simplicity, turning a typically complex process into something more direct and approachable. By reframing each step as a relatable moment, the piece shifts a functional feature into an experience that feels closer and more intuitive.
![]() | ![]() | ![]() | ![]() | ![]() | ![]() |
|---|







