d program
Skin’s Microbiome
Client:
Shiseido - d program
Agency:
UNCANNY
Who Made This?
Creative Direction Qihao Shum / Lyla Murugayah
Script Lyla Murugayah
Director ・ Producer Kino Jin
Storyboard ・Animatic Kino Jin / Junyi Ouyang
Character Design Kino Jin / Terri Lam
Prop Design Terri Lam
Background Design Marina Shi
Animation Marina Shi / Yuki, Kino Jin / Junyi Ouyang
Editing Kino Jin
Sound Design Jaxku
Produced by Kiji Lab
For d program, we created two animated shorts that turn skincare science into playful stories. The two characters represent skin’s invisible bacteria, reimagined in stylized and charming forms that make the science easier to understand and remember. To move away from typical skincare explainers, we used a minimal, graphic approach with bold shapes and simplified motion. A consistent visual language runs through both pieces, bringing the stories together and translating dermatological insights into something more intuitive and engaging.
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